Pink Toast Ink // Heat Up Your Business
Charlotte Brand DNA: Shop Murph

Shop Murph owner Samantha Busch reached out to the Pink Toast team when she began planning for her online boutique in 2016.  Samantha had dreamed of owning her own boutique for as long as she could remember and we are honored she chose our team to make that happen for a full launch in January 2017!

Concept: Under $100 online boutique inspired by Busch’s love for fun and feminine fashion, inspired by her grandmother Murph. .

Key Points

  • Hot Pink + Glossy Black
  • Girly + Classy
  • Affordable and Atainable Fashion

Branding DNA:

We are in love where the logo and font exploration process took our team of designers. The hot pink script is a perfect juxtaposition to the bold black lines in the secondary logo variations.


Shop Murph DNA Branding by Pink Toast, powered Girl Tribe™ - a branding agency in Charlotte, NC


Stay Tuned for the next post where we talk about how we took Shop Murph’s branding to the next level with implementing the DNA into a full (and very successful) e-commerce site!

A New Year, a New Toast

Refresh, Reboot and Go Go Go!

If you follow us on Instagram, you may have heard the news. If not, you absolutely need to be following us and here’s what you missed. Pink Toast Ink became Pink Toast, Powered by Girl Tribe, toastie got a makeover (more on that to come) and most importantly – (drumroll please) Sarah Baucom is now my 50/50, my work wife, my confidante and my business partner in Pink Toast.

Bringing Sarah on has been in the works for years but the timing never quite felt right. We work incredibly well together and on top of that – her retail, styling, SEO and e-commerce knowledge are undeniably strong and let’s be honest together we really make the best team. After all the success of Girl Tribe Pop Up and Pink Social last year (where we are already business partners), Sarah and I had long discussions and decided that starting Jan 1 she would become my business parnter in Pink Toast – again leading by what feels right and with intuition. Sarah has been in the office full-time and things have never run smoother. Our team has never been stronger and our mission has never been clearer than now. So we are doing it all, and loving every minute of it.

So what is the future for Pink Toast?  We are another year stronger and wiser and are consistently delivering the very best designs with excellent customer service. So, let’s just say the future is as bright as the sun.

Here is what we have done lately:

  • Met with some of the most lovely couples and designed insane stationery for weddings
  • Branding for some amazing local and national companies
  • E-Commerce strategy and design for so many of your favorite Charlotte businesses and influencers
  • Website refreshes and other special projects
  • Hired the best team in town

And we cannot wait to share all of these updates with you!

We are so lucky to be inspired daily by our team and by our clients. I know it looks like fun to watch us on Social Media, but believe me – the energy in our Dilworth studio right now is infectious. I come to work everyday with a renewed sense of energy and inspiration.  Working with the small businesses in this community is awe-inspiring. As a Charlotte native, I don’t remember this spirit of entrepreneurship as strong as it is today. And we are the luckiest to work with these businesses everyday and watch them grow and find success. I thank you all for putting faith in Pink Toast over the past six years, and thankful for our long-running relationships that have grown from our projects over the years.

2016 was a  roller coaster  and right now, my heart has never been more open to the possibilities that lie ahead.

So please join me in officially welcoming Sarah to the toast team.

And bring on the new projects! Weddings, branding, e-commerce…we are ready for you! Email us at for an appointment to talk about how we can reboot your business, too!

Talk soon~


Carrie Barker, The Toast with the Most

Sarah Baucom Carrie Barker Pink Toast - Charlotte Graphic Design Studio

{picture by Laura Sumrak, HMU: Be Pretty CLT}

Toast Lifestyle: Abby
Toast Lifestyle

Hey toasties! So sorry it’s been so long since the first Toast Lifestyle! We’re back with one of our designers, Abby Miller! She invited us into her beautifully decorated home and we chatted about all things Paris while sipping on some warm tea. Scroll all the way down to learn some more about her!

Brooke Tollison Photography

Brooke Tollison Photography

Brooke Tollison Photography

Madewell Sweater | Rachel Comey Pants |Bly Design Bracelet

Brooke Tollison Photography

Abby made this beautiful wreath at a Studio Cultivate Workshop!

Brooke Tollison Photography

Brooke Tollison Photography

The “B*tches Get Shit Done” mug is from Abby’s own shop, Voila! Paper Co.

Brooke Tollison Photography

Brooke Tollison Photography


Eating… zuchinni noodles

Watching… reruns of I Love Lucy

Singing… Roses by The Chainsmokers and Send My Love to Your New Lover by Adele

Ordering… Everlane Modern Loafers

photos: Brooke Tollison

Free Valentine’s Day Printable

We made it to FRIDAY! In honor of Valentine’s Day this Sunday, we collaborated with Abby of Voila Paper Co. to bring you a free printable!

We have two versions we know you’re going to love! – Click HERE to download.

Voila Paper Co.
Wedding Invitation Suite – Emily and Michael

We are just in love with this wedding invitation suite we completed for a Favor Me Events Emily Guerin. When Anne Markey of Favor Me Events sent over her inspo board, our wheels started turning. The bride wanted gold foil incorporated on the invite set which got us even more excited!

The end result was taking a traditional invite and turning on its head a bit by bringing in a more whimsy and romantic calligraphy font and putting it at an angle. Then we brought in some unexpected foil pieces into the wreath monogram while still keeping a more traditional set up of wording and organization. The blush envelopes continued the sweet and romantic theme of the wedding, so when guests opened their mailbox they immediately got the vibe of the event to come! 

Emily and Michael Wedding Suite by Pink Toast Ink Emily and Michael Invite by Pink Toast Ink Emily and Michael RSVP by Pink Toast Ink Emily and Michael Suite by Pink Toast Ink

The monogram came out beautifully and we were sure to use it throughout the wedding, creating a branded experience on the big day – from ceremony programs to a menu to the guestbook!

Emily and Michael Menu by Pink Toast Ink Emily and Michael Program by Pink Toast Ink


We are truly in love with this gold, blush, ivory branded wedding suite and were so happy to get to work on it for this lovely couple!