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Brands Archive

Charlotte Brand DNA: Shop Murph

Shop Murph owner Samantha Busch reached out to the Pink Toast team when she began planning for her online boutique in 2016.  Samantha had dreamed of owning her own boutique for as long as she could remember and we are honored she chose our team to make that happen for a full launch in January 2017!

Concept: Under $100 online boutique inspired by Busch’s love for fun and feminine fashion, inspired by her grandmother Murph. .

Key Points

  • Hot Pink + Glossy Black
  • Girly + Classy
  • Affordable and Atainable Fashion

Branding DNA:

We are in love where the logo and font exploration process took our team of designers. The hot pink script is a perfect juxtaposition to the bold black lines in the secondary logo variations.


Shop Murph DNA Branding by Pink Toast, powered Girl Tribe™ - a branding agency in Charlotte, NC


Stay Tuned for the next post where we talk about how we took Shop Murph’s branding to the next level with implementing the DNA into a full (and very successful) e-commerce site!

Christmas Cards Sneak Peek

Guess what! Only 63 days until Christmas! We are so excited to announce that we are rolling out a bunch of Christmas cards for the upcoming holiday season! We are so proud of them and created them in a way has created theirs. We have photo cards with a back and front, holiday greeting cards, and we threw in a couple New Years cards as well! All of the cards will be available at our ETSY SHOP by Tuesday October 27th so be on the lookout!

Christmas CardsChristmas Cards

Giveaway Time | We are giving away 50 Christmas cards AND a free holiday mini session with Ariana Clare! All you have to do is post a picture on Instagram related to Fall or Halloween by October 28th and make sure you hashtag the photo #toastyghosty15 or it won’t be counted! Go to our Instagram to read all of the rules!


xmascardsChristmas Cards

Kyle Busch Foundation

We had the pleasure of working with the Kyle Busch Foundation, Pretty in Pink Foundation, and Bundle of Joy Foundation to create this modern and bold stationery set! The event is a fundraising evening affair where all proceeds go to the 3 organizations that are near and dear to Samantha and Kyle Busch’s heart.

This year the event was held at 5church so we wanted to keep a very modern clean lined flare to the stationery. Pink is a common thread in coloring through out all the organizations so we used that color through out as well as an accent of chartreuse.

From invite to day of items we used fonts and colors to create a cohesive identity through each piece. Please enjoy!


Along with the invite, the suite included a program, package info, drink menu, place cards, thank you cards, and info cards


A closer look at the invitation and program


The pink color is so pretty! Definitely up our alley 😉


A peek inside the program for the night!

Web Launch Day

Happy Tuesday everyone! Today we are sharing with you a look at our web launch day from a couple weeks ago. We had so much fun dropping by different companies and clients we work with in Charlotte to hand deliver them a cute Toasty box. It was a long but exciting day and we really liked being able to catch up with everyone.

launday-1-3 Launch Day Moga Charlotte Crossfit Pineville Crossfit Pineville



^^ We branded both of those! It was so neat to see it in person.

launday-1-7 abbywall Madabolic Carrie Barker Pug Handmade Matters

^^This little guy was the cutest. He just wanted to be petted all day long!

Daily Press Cowfish launchday-10 Launch Day launchday-9

^^Carrie’s mom met us for lunch at Cowfish (SO yummy)!

Launch Day launchday2

^^Mandi from Got What It Cakes won one of our giveaways and she was so excited when we told her.

Baby Brennan Funfetti

^^Alice of Sugarbomb  has the cutest baby. She was so smiley!


Here’s the toasty box we sent out to a ton of peeps. Check out the instagram hashtag #pinktoastismyjam to see more pictures of the boxes!

Places we visted:
Moga Charlotte*| Mom N Pops Print ShopCrossfit Pineville* | Crossfit Dilworth*| Tah Tah Makeup*|
Doll. A boutique* | Boem*| Got What it Cakes | The Daily Press | Madabolic*| Lily Greenthumbs | J. Majors |
The WOW Factor Cakes | Hygge

*brands we have worked on or are currently working on