Shop Murph owner Samantha Busch reached out to the Pink Toast team when she began planning for her online boutique in 2016.  Samantha had dreamed of owning her own boutique for as long as she could remember and we are honored she chose our team to make that happen for a full launch in January 2017!

Concept: Under $100 online boutique inspired by Busch’s love for fun and feminine fashion, inspired by her grandmother Murph. .

Key Points

  • Hot Pink + Glossy Black
  • Girly + Classy
  • Affordable and Atainable Fashion

Branding DNA:

We are in love where the logo and font exploration process took our team of designers. The hot pink script is a perfect juxtaposition to the bold black lines in the secondary logo variations.


Shop Murph DNA Branding by Pink Toast, powered Girl Tribe™ - a branding agency in Charlotte, NC


Stay Tuned for the next post where we talk about how we took Shop Murph’s branding to the next level with implementing the DNA into a full (and very successful) e-commerce site!